Hand-painted firetiger fishing lure on weathered driftwood at golden hour

French's Custom Lures

Handcrafted Custom Fishing Lures
that actually catch fish

Built in Canada. Tested on real water.

Shop LuresCustom Orders

Built Different. Proven on the Water.

Every lure is hand-painted and crafted for performance — not mass production. We pour, paint, and test each piece ourselves on Canadian water before it earns a spot in the box.

Top Picks From the Tackle Box

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Why Anglers Choose French's Custom Lures

Handcrafted

Every lure is unique

Proven Action

Triggers strikes

Durable Build

Unless you purposely slam them on rocks

Made in Canada

Hand poured, in house

Hand spray-painting a custom crankbait on a wooden workbench

Design Your Own Custom Lure

Pick your colors, style & target species.
We'll build it for you.

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Angler with a walleye caught on a French's jig
Father and son with a walleye on the river
Angler holding a walleye on a sunny day
Rainbow trout on the ice with a French's jig
Angler with a trophy northern pike
Angler with a golden walleye in the boat
Angler with a walleye on a prairie lake
Angler with a yellow perch in the ice shack

What Anglers Are Saying

“Caught my biggest pike with this lure.”

— Mike R.

“Top-notch quality. Best lures I've ever used!”

— Sarah T.

“Great looking hooks!”

— Jason L.

Built by an Angler, Not a Factory

Crafted with passion and tested on the water. No mass production — just lures that work.

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