Angler holding a hand-painted firetiger crankbait at golden hour

French's Custom Lures

Handcrafted Custom Fishing Lures
that actually catch fish

Built in Canada. Tested on real water.

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Our Story

Built Different. Proven on the Water.

Every lure is hand-painted and crafted for performance — not mass production. We pour, paint, and test each piece ourselves on Canadian water before it earns a spot in the box.

Top Picks From the Tackle Box

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Why Anglers Choose French's Custom Lures

Handcrafted

Every lure is unique

Proven Action

Triggers strikes

Durable Build

Water-tested

Made in Canada

Hand-poured in-house

Hand spray-painting a custom crankbait on a wooden workbench

Design Your Own Custom Lure

Pick your colors, style & target species.
We'll build it for you.

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Angler with a walleye caught on a French's jig
Father and son with a walleye on the river
Angler holding a walleye on a sunny day
Rainbow trout on the ice with a French's jig
Angler with a trophy northern pike
Angler with a golden walleye in the boat
Angler with a walleye on a prairie lake
Angler with a yellow perch in the ice shack

What Anglers Are Saying

“Caught my biggest pike with this lure. Incredible action!”

— Mike R.

“Top-notch quality. Best lures I've ever used!”

— Sarah T.

“These lures flat out catch fish. Worth every penny.”

— Jason L.

Built by an Angler, Not a Factory

Crafted with passion and tested on the water. No mass production — just lures that work.

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